Validity Matters in the Customer Satisfaction towards Online Purchase

M Ramalakshmi; V Darling Selvi

doi:10.34293/commerce.v11i3.6379

M Ramalakshmi Full Time Ph.D Research Scholar, PG & Research Department of Commerce, Rani Anna Government College for Women, Manonmaniam Sundaranar University, Tirunelveli, Tamil Nadu, India
V Darling Selvi Assistant Professor of Commerce, Rani Anna Government College for Women, Tirunelveli, Tamil Nadu, India https://orcid.org/0000-0002-1344-401X

DOI: https://doi.org/10.34293/commerce.v11i3.6379

Keywords: Satisfaction, Needs, Primary, Online, Compared, Difficulties

Abstract

The primary goal of a business is to offer product and services that best serve their consumer needs. A business which fulfills the customer needs with satisfaction very well is more successful than its competitors as satisfied buyers tend to make a repetitive purchase. In this study the researcher used factor analysis tool with the help of SPSS-20 software. The data has been collected from both primary as well as secondary sources. For the purpose of collecting primary data, a detailed questionnaire was framed. Journals, books, magazines, newspapers and relevant websites constitute the secondary sources of data collection. The researcher has taken 124 members as sample who are purchasing through online in Tirunelveli city. The findings of the study is that more over the consumers satisfied with online shopping compared to offline shopping. But facing some difficulties.