Vol 11 No 3 (2023)

Articles

• Investors’ Investment Preference towards Various Investment Avenues

  S Sakthivelu, K Karthikeyan

  1-5

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• Brand Preference towards Cement Industry

  T Anitha, N Maliqjan

  6-10

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• Validity Matters in the Customer Satisfaction towards Online Purchase

  M Ramalakshmi, V Darling Selvi

  11-13

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• Factors Influencing Consumer Buying Behaviour in Modern Era

  N Kavitha, G Saran, G Vignesh Ram

  14-19

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• Do Demographic Variables Dominate the Awareness of Consumer Rights: An Analytical Purview

  A Anusuya, V Darling Selvi

  20-25

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• A Study on Customer Satisfaction Towards Electronic Banking Services and Products Offered by Nationalised Banks in Madurai City

  K R Srinivasan, J Duraichamy

  26-29

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