Do Demographic Variables Dominate the Awareness of Consumer Rights:  An Analytical Purview

A Anusuya; V Darling Selvi

doi:10.34293/commerce.v11i3.6381

A Anusuya Full-Time PhD Research Scholar. PG & Research Department of Commerce, Rani Anna Government College for Women, Tirunelveli, Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli, Tamil Nadu, India
V Darling Selvi Head and Assistant Professor, PG & Research Department of Commerce, Rani Anna Government College for Women, Tirunelveli, Tamil Nadu, India https://orcid.org/0000-0002-1344-401X

DOI: https://doi.org/10.34293/commerce.v11i3.6381

Keywords: Consumer Awareness, Consumer Rights, Consumer Protection

Abstract

Consumer rights are the rights given to a consumer to protect them from unethical malpractices and unfair trade practices. The main objective of this study was to test the formulated hypotheses. Thus, the hypotheses were formulated that there is no relationship between gender, marital status, age, educational qualification, sources of awareness and level of awareness of consumer rights. For the purpose of this study the primary data from 150 respondents is collected by using convenient sampling method. Chi-square test have been used to test the hypotheses. As a result of chi-square test, except marital status all are significant with level of awareness towards consumer rights. Gender has significant with level of awareness towards consumer rights. Age, Educational qualification and Sources of awareness have highly significant with level of awareness towards consumer rights.