A Study on Buying Progression of Shampoo for Men and Women  A Cross Tuticorin District

M. Sivasankari; R.V. Suganya; G. Venkateshwaran

doi:10.34293/commerce.v12i1.6822

M. Sivasankari Assistant Professor, Department of Corporate Secretary Ship and Accounting & Finance, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India
R.V. Suganya Assistant Professor of Commerce, Assistant Director, Academic Courses (UGC), Vels Institute of Science Technology and Advanced Studies, Chennai, Tamil Nadu, India http://orcid.org/0000-0002-5800-9249
G. Venkateshwaran Assistant Professor of Commerce, Kalasalingam Academy of Research and Education, Deemed to be University, Krishnankoil, Srivilliputhur, Tamil Nadu, India

DOI: https://doi.org/10.34293/commerce.v12i1.6822

Keywords: Shampoo, Consumers, Buying Behaviour, Attributes, Preferences

Abstract

Consumer attitudes, tastes, and expectations are constantly shifting in the current climate. Additionally, the manufacturers provide a range of goods to satisfy consumer needs, which can differ based on a customer’s gender because different genders have different preferences when it comes to shampoo. This study aims to examine shampoo purchasing patterns in the Tuticorin District with respect to gender preferences. The purpose of the study is to determine whether gender influences the brand of shampoo that is purchased as well as whether male and female perspectives on shampoo purchasing differ or are the same. 1152 customers in the Thoothukudi District were surveyed and interviewed in order to gather data for the study. The study plans to look into the variations in consumer opinions based on gender and their preferences while buying shampoo in relation to associated issues.