Vol 12 No 1 (2024)

Articles

• Unveiling Investment Horizons: Exploring Financial Avenues and Household Investor Sentiments in Odisha’s Capital

  Aditya Prasad Sahoo

  1-10

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• Performance of Milk Co-Operatives and its Impact on Milk Production, Marketing, Income and Employment in Vellore District - An Analytical Study

  R. Dharmaraj

  11-15

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• Customer Awareness and Satisfaction towards Services of Life Insurance Corporation of India in Athoor Block Dindigul District

  M. Anuradha, K. Geetha, P. Swathi

  16-20

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• Green Human Resource Management Practises’ Credible IT Employee Behaviour and Environmental Impact in Chennai

  S. Jayakani, S. Vennila Fathima Rani

  21-30

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• A Study on Buying Progression of Shampoo for Men and Women A Cross Tuticorin District

  M. Sivasankari, R.V. Suganya, G. Venkateshwaran

  31-37

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• Rural and Urban Consumer Behavior Towards Consumer Durable and Non-Durable Products: A Comparative Study in Vellore District

  R. Dharmaraj, M. Amudha

  38-43

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• Impact of Covid-19 on Digital Payment System in Service Industry

  M. Priyanka

  44-49

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• Navigating Work-Related Stress: Strategies for IT Professionals in the Tech Industry

  R.V. Suganya, M. Vetrivel, A. Sri Devi

  50-58

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• Packaged Drinking Water Analysis of Consumers Needs, Awareness, Satisfaction and Loyalty of Krishnagiri District

  S. Karuppasamy, V. Govindaraj

  59-64

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• Elevating Purchase Intentions: The Resonance of Electronic Word of Mouth (eWOM)

  R.V. Suganya, G. Venkateshwaran

  65-76

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• Consumer Attitude towards Mobile Wallet Through on Google Pay

  S. Mary Priteena

  77-81

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• Exploring the Influence of Social Media Influencers’ Credibility on Consumer Behavior: An Empirical Study

  R.V. Suganya, S. Asan Bawa

  82-92

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