Influence of Video Blog Mode on Learning among College Students

S. Shanthi Merlin; N. Padmavathy

doi:10.34293/commerce.v12iS1-Feb.7350

S. Shanthi Merlin Assistant Professor, Department of Commerce, Bishop Heber College (Autonomous), Affiliated to Bharathidasan University), Tiruchirappalli
N. Padmavathy Student, Final Year PG Commerce, Department of Commerce, Bishop Heber College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli

DOI: https://doi.org/10.34293/commerce.v12iS1-Feb.7350

Keywords: Video Logging, Student Engagement, Comprehension, Academic Excellence

Abstract

In recent years, the advent of digital media has transformed the landscape of education, with video blogging, or vlogging, which was very much popular for posting videos related to food, travel or lifestyle, recently has emerged as one of the popular mode of delivering educational content. This study investigates the influence of Video logging mode of learning among college students of Bishop Heber College (Autonomous), Tiruchirappalli, Tamil Nadu, India. The key factors of the research focus on student engagement, comprehension, and overall learning outcomes as the key factors. Through this research an attempt is taken to identify the influence of Vlog mode of learning and whether it is helpful in academic excellence.