A Study on Customer Satisfaction of “MRF Tyres’’ at Coimbatore City

A Kumar; Mrs Kavya; M Anitha; Fathimma Thasni

doi:10.34293/commerce.v11i1.6107

A Kumar Associate Professor & Head, Department of Commerce, SMS College of Arts and Sciences, Coimbatore, Tamil Nadu, India
Mrs Kavya Assistant Professor in Commerce, SMS College of Arts and Sciences, Coimbatore, Tamil Nadu, India
M Anitha Assistant Professor in Management, SMS College of Arts and Sciences, Coimbatore, Tamil Nadu, India
Fathimma Thasni Assistant Professor in Commerce, SMS College of Arts and Sciences, Coimbatore, Tamil Nadu, India

DOI: https://doi.org/10.34293/commerce.v11i1.6107

Keywords: MRF Tyres, Company, Service, Market

Abstract

From the study of MRF Tires' clients have needs and goals, but the company's service to them at the showroom could be better. In order to reach the broadest possible market segment, MRF TYRES should consider the services offered by showrooms, in my view, based on the project. According to Coimbatore Town, the market is enormous and consumers and other newcomers choose MRF Tires since they are an established brand with a long history of success. Almost everyone prefers MRF tyres over those from other companies.