Vol 11 No 1 (2023)

Articles

• Role of Psychological Capital and Burnout; The Relationship with Quality of Work -Life

  Arul Ramanatha Pillai, Pradeep Kunjupilla Gopalakrishna Kurup

  1-6

  • PDF

  Article Views: 725 times
  PDF Downloads: 481 times
• A Study on Effectively of Consumer Behaviour on Digital Marketing with Special References to Coimbatore City

  G Arutgeevitha, M Swetha

  7-10

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  Article Views: 726 times
  PDF Downloads: 452 times
• The Socio-Economic Empowerment of Rural Women Workers

  R Senthilkumar

  11-15

  • PDF

  Article Views: 757 times
  PDF Downloads: 488 times
• A Study on Financial Performance of Selected Private Sector Banks in India- A Camel Approach

  N Malaiselvam, M Balasubramaniam

  16-25

  • PDF

  Article Views: 1078 times
  PDF Downloads: 618 times
• A Study on Consumer Awareness Towards Quality and Usage of Surgical Masks in Coimbatore City

  E Karthika, T Maheswari, A.E. Gobikaa

  26-31

  • PDF

  Article Views: 613 times
  PDF Downloads: 443 times
• Implementation of AI Technology in Banking Sector Based on Coimbatore City

  T Maheswari, E Karthika, K.R. Anusrii

  32-38

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  Article Views: 791 times
  PDF Downloads: 542 times
• Value Proposition and Customer Relationships - A New Model in E-Business

  J. Nithya

  39-43

  • PDF

  Article Views: 721 times
  PDF Downloads: 458 times
• A Study on Problems Faced by the Customs House Agents in Chennai Port Trust

  M. Abdul Rahuman

  44-46

  • PDF

  Article Views: 847 times
  PDF Downloads: 715 times
• A Study on Customer Satisfaction of “MRF Tyres’’ at Coimbatore City

  A Kumar, Mrs Kavya, M Anitha, Fathimma Thasni

  47-55

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  Article Views: 1078 times
  PDF Downloads: 1310 times