Vol 11 No 1 (2023)

Articles

• Role of Psychological Capital and Burnout; The Relationship with Quality of Work -Life

  Arul Ramanatha Pillai, Pradeep Kunjupilla Gopalakrishna Kurup

  1-6

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• A Study on Effectively of Consumer Behaviour on Digital Marketing with Special References to Coimbatore City

  G Arutgeevitha, M Swetha

  7-10

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• The Socio-Economic Empowerment of Rural Women Workers

  R Senthilkumar

  11-15

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• A Study on Financial Performance of Selected Private Sector Banks in India- A Camel Approach

  N Malaiselvam, M Balasubramaniam

  16-25

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• A Study on Consumer Awareness Towards Quality and Usage of Surgical Masks in Coimbatore City

  E Karthika, T Maheswari, A.E. Gobikaa

  26-31

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• Implementation of AI Technology in Banking Sector Based on Coimbatore City

  T Maheswari, E Karthika, K.R. Anusrii

  32-38

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• Value Proposition and Customer Relationships - A New Model in E-Business

  J. Nithya

  39-43

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• A Study on Problems Faced by the Customs House Agents in Chennai Port Trust

  M. Abdul Rahuman

  44-46

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• A Study on Customer Satisfaction of “MRF Tyres’’ at Coimbatore City

  A Kumar, Mrs Kavya, M Anitha, Fathimma Thasni

  47-55

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