Marketing Strategies for Coir Products in Pollachi Taluk

Abstract

Marketing strategies for promoting coir products, focusing on sustainability, versatility, and eco-friendly of Coir, a natural fabric made from coconut husks, offers eco-friendly alternatives in various industries, including gardening, construction, textiles, and home décor. Effective marketing should emphasize coir’s environmental benefits, such as reducing carbon footprints and offering biodegradable solutions. Strategies include educating consumers through content marketing, leveraging social media for awareness, and targeting niche markets such as eco-conscious gardeners, interior designers, and pet owners.