Vol 13 No S1-i2 (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management

Published: 2025-03-14

Articles

AI in Banking: Identification and Prevention of Fraud

S Madheswaran

1-4
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Abstract views: 71, PDF downloads: 65
Evaluating the Integration of ChatGPT in Commerce Education with Reference to Coimbatore City

S Balakrishnan, B Vidya

5-11
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Abstract views: 84, PDF downloads: 49
Child Consumer Psychology: Evaluating the Impact of Advertising and Marketing

S Gnanasekar, B Vidya

12-18
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Abstract views: 106, PDF downloads: 87
Customer Segmentation and Personalization in Marketing

P Sangami

19-21
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Abstract views: 68, PDF downloads: 55
Advanced Wireless Sensor Networks in Energy-Efficient Routing Cluster-based Techniques By Using Artificial Intelligence

P Bharathi, G Vijaiprabhu

22-25
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Abstract views: 75, PDF downloads: 54
Analysis of Profitability, Liquidity and Solvency of Navratna Oil Companies (With Special Reference to Hindustan Petroleum Organization Ltd and Bharat Petroleum Organization Ltd)

V Senthamilarasi

26-30
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Abstract views: 84, PDF downloads: 53
The Impact of Working Capital Management on The Profitability: An Observational Research of Mahindra & Mahindra

G Priya, K Subramaniam

31-36
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Abstract views: 102, PDF downloads: 57
Customer Perception towards Hatsun Curd Product in Tiruchengode Taluk

K Annapoorani, B Rajendran

37-45
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Abstract views: 100, PDF downloads: 70
A Study on Factors Affecting Work-Life Balance among Migrant Women Employees in Textile Industries

M Devarajan, T Chandrika

46-50
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Abstract views: 81, PDF downloads: 55
Analyzing the Impact of Electronic Customer Relationship Management on Customer Satisfaction and Retention in the Passenger Car Industry of Tirunelveli District

T Whitten Sahaya Raj, P Jeyasri

51-58
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Abstract views: 83, PDF downloads: 38
Artificial Intelligence Tools used in Share Market

B Maneshkumar

59-63
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Abstract views: 71, PDF downloads: 56
The Future of Advertising: AI Tools for Smarter Marketing Decisions

KP Abdul Raouf, P Vanitha

64-67
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Abstract views: 122, PDF downloads: 80
AI-based Personal Financial Management: Opportunities and Challenges

S Kavitha, S Krishnan

68-73
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Abstract views: 90, PDF downloads: 71
Role of AI Tools in Boosting Student’s Learning Outcome

Jasmi Babu

74-76
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Abstract views: 91, PDF downloads: 54
A Study on Consumers’ Satisfaction towards E-vehicle in Tiruppur City

P Janaki, K Mounaarthi

77-87
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Abstract views: 80, PDF downloads: 68
Marketing Strategies for Coir Products in Pollachi Taluk

S Poornimadevi

88-93
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Abstract views: 64, PDF downloads: 71
Hashtags to Action: The Impact of Social Media Sentiment Analysis with the Content of Social Movements among the Youngsters in India

S Shri Sangeetha, P Saravana Kumar

94-98
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Abstract views: 117, PDF downloads: 62
An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

B Nalini, KA Maria John Joesph

99-105
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Abstract views: 88, PDF downloads: 56
The Impact of Digital Strategies in Customer Satisfaction and Retention in E- Commerce

T Bhuvaneswari, M Sathish

106-110
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Abstract views: 108, PDF downloads: 66
Investigating Employee Trust and Concerns in AI-Powered HR Systems in Recruitment, Training, and Performance

S Nithya Priya

111-117
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Abstract views: 130, PDF downloads: 70
Socio-Economic Realities and Quality of Work Life among Tea Plantation Workers in the Nilgiris District of Tamil Nadu

P Ashokkumar, R Vinothkumar

118-122
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Abstract views: 194, PDF downloads: 53
Enhancing Customer Experience with AI: The Contribution of Chatbots and Virtual Assistant

T Maivadivu, R Nagarajan

123-126
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Abstract views: 93, PDF downloads: 72
AI- Powered Patient Engagement: Transforming Healthcare through Personalized Marketing in Coimbatore District

B Jeevarekha, P Shobana

127-130
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Abstract views: 85, PDF downloads: 68
Predictive Analytics using AI in Marketing: An Impact

R Jayashree, S Mercitha

131-136
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Abstract views: 93, PDF downloads: 68
Role of AI in Assisting College Students with Academic Performance

B Jeeva Rekha, A Raja

137-143
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Abstract views: 293, PDF downloads: 92
Warehouse Location and Layout

C Dhivya, B Nandhakumar

144-149
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Abstract views: 77, PDF downloads: 63
A Study on Banking Frauds Identification and Prevention

K Singaravelu, R Dhilip

150-155
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Abstract views: 135, PDF downloads: 71
Impact of Social Media on Consumer Purchasing Decisions

AV Amrutha

156-159
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Abstract views: 98, PDF downloads: 67
The Role of Artificial Intelligence in Banking: Challenges and Implementation

C Arjunan, NA Sumathi

160-164
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Abstract views: 92, PDF downloads: 86
Impact of AI and Automation on India’s Employment Landscape

M Baby, R Sangeetha

165-170
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Abstract views: 100, PDF downloads: 87
A Study on the Role of AI in Predicting Consumer Behavior and Shaping Marketing Strategies

L Baby Victoria

171-176
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Abstract views: 133, PDF downloads: 83
AI-Powered Recruitment in the Media and News Industries - A Study

M Harish, M Sowmiya

177-182
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Abstract views: 98, PDF downloads: 95
Revolution of Financial Services - Role of AI in Effective Risk Management and Fraud Detection

Hima Devadas, P Ayyappan

183-191
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Abstract views: 80, PDF downloads: 69
Technology Adoption Behavior: Role of Virtual Influencer Towards Purchase Intention of High-Tech Gadgets

MS Swetha, P Jayasudha, V Logapriya

192-200
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Abstract views: 136, PDF downloads: 94
The Influence of Fin-Tech Payment Apps on Promoting Eco-Friendly Purchases

G Catherine Angelina, M Mohana Priya

201-206
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Abstract views: 67, PDF downloads: 53
The Future of AI: Emerging Trends and Innovations

P Sathya, N Nirmala, T Priyadharshini

207-212
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Abstract views: 110, PDF downloads: 91
The Impact of AI on Consumer Behaviour

V Nisha

213-216
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Abstract views: 80, PDF downloads: 59
AI for Business Transformation: Exploring Innovations in Banking

S Radhai, B Rajendran

217-221
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Abstract views: 80, PDF downloads: 90
AI-Driven Influencer Marketing in the Fashion Industry: Optimizing Campaign Performance and Advertising Effectiveness

Rajani Jayapalan, Sandra Sabu, SK Manju Das

222-227
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Abstract views: 94, PDF downloads: 66
Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

P Sankari, K Raja

228-232
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Abstract views: 117, PDF downloads: 93
Enhancing the Efficiency of Human Resources with Artificial Intelligence in Management

S Selva Gowthami

233-237
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Abstract views: 80, PDF downloads: 46
AI in Service Quality of Management in Private Sector Banks

VJ Stegy

238-241
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Abstract views: 79, PDF downloads: 51
AI and its Impact on Social Media

GK Sukanya, T Tamilselvi

242-247
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Abstract views: 74, PDF downloads: 63
AI in Insurance Fraud Detection in Insurance Claims

R Thiruvarutselvi, V Sathiya

248-253
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Abstract views: 67, PDF downloads: 52
Artificial Intelligence in Marketing and its Potential Impact of India’s Economy

C Krishnaveni, R Maheshwari

254-260
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Abstract views: 127, PDF downloads: 64