An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

  • B Nalini Research Scholar, Department of Commerce, Sacred Heart College (Autonomous), Tirupattur
  • KA Maria John Joesph Research Guide & Associate Professor, Department of Commerce, Sacred Heart College (Autonomous), Tirupattur
Keywords: Enhancing Decision-Making, Optimizing Operations, Fostering Innovation

Abstract

In the realm of modern strategy management, Artificial Intelligence (AI) is making significant strides by improving strategic decision-making, enhancing operational efficiency, and driving innovation. Companies can leverage AI-driven analytics to process extensive datasets, extract valuable insights, and anticipate market shifts, enabling more informed and proactive strategic planning. Furthermore, AI technologies streamline and optimize routine tasks, leading to more effective business operations, reduced expenses, and improved productivity. Furthermore, the use of AI-driven personalization enables companies to customize their strategies in alignment with customer preferences, thereby enhancing engagement and competitiveness. The management of risks is also notably enhanced by AI’s capacity to identify anomalies and recommend mitigation strategies. As AI technology progresses, its incorporation into strategic management will be crucial for organizations aiming to maintain agility, data-driven decision-making, and a competitive edge in an ever more intricate business landscape.

Published
2025-03-14
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