AI-Powered Recruitment in the Media and News Industries - A Study

  • M Harish Assistant Professor, Faculty of Management, SRMIST Ramapuram, Chennai
  • M Sowmiya Assistant Professor, Faculty of Management, SRMIST Ramapuram, Chennai
Keywords: Effectiveness of AI in Recruitment, Candidate Experience in AI-Powered Hiring, AI and HR Professionals in Media Hiring, Ethical & Privacy Concerns in AI-Based Recruitment, Future of AI in Media & News Industry Hiring

Abstract

In recent days recruitment process has transformed to another dimension across various industries. Media and journalism is one of the witness of this transformation. Recruitment with Artificial intelligence assistance systemize various activities like resume screening, automotive interview process and better decision making process. Media and news industry is One of the highly competitive industry, so employees with creativity and technical know how played crucial role. Recruitment process with artificial intelligence provide vital competitive edge then its competitors by selecting right people for right job with minimizing time and resource wastage. Media and news industries highly dependable on human creativity. This is one of the importance consideration for adopting artificial intelligence based recruitment process. With help of technology the recruiter select highly talented people without bias and develop personnel skills with technology. But ethical concerns are biggest challenges in technology based recruitment process.AI-driven chatbots and automated assessments also enhance the candidate experience, ensuring seamless interactions and timely feedback. AI technology continues to evolve; its integration into media recruitment is expected to expand, balancing automation with human intuition.

Published
2025-03-14
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