Hashtags to Action: The Impact of Social Media Sentiment Analysis with the Content of Social Movements among the Youngsters in India

Abstract

Social media is there for mobilizing and amplifying social movements, especially among the youngsters in India. This study exhibits interrelation between social media sentiments and effectiveness of youth driven activism. This study shows how sentiment analysis of social media content specifically hashtags, it reveals the attitudes, reactions and motivations of youngsters in India with the content of social movements. This topic highlights how viral hashtags triggering young people in India to participate in social movements actively in both online and offline mode. This study plays a role of social media platforms by creating awareness and encouraging social and political actions and this study contains the secondary data from various articles, etc. Through sentiment analysis of social media, this study seeks to offering into the effectiveness of social media as a platform for a societial change and by offering future movements in leveraging social media platforms to amplify the voice of youth in India. This research will help to understand deeply about how social media can transform virtual engagement into actionable outcomes regarding social movements in India.