AI-Driven Influencer Marketing in the Fashion Industry: Optimizing Campaign Performance and Advertising Effectiveness

Abstract

Artificial intelligence (AI) is disturbing influencer promoting within the mold division by progressing the viability and proficiency of publicizing endeavors. Brands can effectively select the most prominent influencers, make strides their substance, and track the real-time adequacy of their campaigns much appreciated to AI innovation. This ponder examines how client engagement, brand mindfulness, and buy eagerly are influenced by AI-powered influencer showcasing endeavors. Critical issues are too brought to light, counting algorithmic partiality, data privacy, and the ought to strike a adjust between AI robotization and human development. Concurring to the survey, mold firms may utilize AI to request to clients whereas keeping up unwavering quality and believe. Be that as it may, the ponder too distinguishes confinements and inadequacies, such as issues with algorithmic twists, information security, and the require.