Customer Perception towards Hatsun Curd Product in Tiruchengode Taluk

Abstract

The present study assesses the consumer perception of Hatsun Curd in Tiruchengode. Also, this focuses on investigating how factors influence the perception of Hatsun Curd. Also, it also lists the challenges of consumers when consuming Hatsun Curd. In order to measure the aspects, a descriptive research design is adopted. This utilises the questionnaire to gather responses from the consumers. The sample size of the study is 153. All the responses are measured with statistical tools. According to the findings, advertisements and recommendations from friends are two of the important aspects that induce the consumers to consume Hatsun Curd. The most important factors, including packaging, price, and taste, determine the perception of purchases of Hatsun Curd. Despite the unavailability of products in the shop being the primary concern for consumers. Due to limited availability, consumers find it difficult to consume the products. This study implies that Hatsun needs to improve product availability in almost all areas of Tiruchengode. Also, it is essential to improve the product availability as it determines the customer satisfaction. The higher the customer satisfaction, the higher the loyal customers. As a result, the study concludes that Hatsun needs to focus on improving distribution and grabbing the attention of the public through targeted advertising.