The Impact of Digital Strategies in Customer Satisfaction and Retention in E- Commerce

Abstract

Thewidespread growth of e-commerce in the market that has resulted in intense competition and the situation of the customers to be satisfied and loyal in the long term is because of it. This study is a part of the marketing mix influence that refers to how consumers’ satisfaction and loyalty could be influenced in the online marketplace. A survey of 1,000 digital shoppers wascarried out by the researchers to help them understand how these new digital interactions with companies could be improved. Exactly, the four suggested approaches in the survey were social media engagement, email outreach, search engine visibility enhancement, and mobile commerce optimization. The outcome was just that one of the groups of those implementations that had the biggest effect on consumer satisfaction and retention was these social media interactions and email campaigns. The unequivocal suggestion of the researchis the e-commerce companies to make more innovative their digital engagement methods and, consequently, the customers will experience better and the companies will continue growing.