Artificial Intelligence in Marketing and its Potential Impact of India’s Economy

  • C Krishnaveni Assistant Professor, Department of Economics, VET Institute of Arts and Science (Co-Ed) College, Erode
  • R Maheshwari Assistant Professor, Department of Commerce, VET Institute of Arts and Science (Co-Ed) College, Erode
Keywords: AI, Marketing, Artificial Intelligence Marketing, Businesses, Consumers, and Policymakers.

Abstract

Madebits of knowledgeinsinuates to a computer’s or a robot’s capacity to do jobs that would generally be executed by cleverly creatures. The term insinuates to a meander pointed at making defiant with taught cognitive capacities, a bit just like the capacity to reason, observe meaning, generalize, and learn from past encounters. Masters all over the world are trying to choose which AI courses of action are most suited to their displaying needs. An thoroughcomposingreview, on the other hand, can emphasize the noteworthiness of fakebits of knowledge (AI) in exhibiting and point the way for future consider. Utilizing a conceptual and mental organizeinvestigation of existing composing, the current considers tries to supply a comprehensive appraisal of AI in showcasing. This considerbegins with a presentation to Fake Insights showcasing and after that goes on to see at how marketers are utilizing AI to their advantage and examines different sorts and levels of Manufactured Insights. After perusing this paper, the reader would be well educated approximately the modern-day application of Counterfeit Insights in Showcasing and its potential within the future. This paper investigates the part of AI in showcasing, looking at how it can reshape India’s promoting scene and its broader financial suggestions. It too explores the potential challenges and openings AI presents for businesses, shoppers, and policymakers inside the Indian setting.

Published
2025-03-14
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