AI- Powered Patient Engagement: Transforming Healthcare through Personalized Marketing in Coimbatore District

  • B Jeevarekha Assistant Professor and Research Supervisor, PG and Research Department of Commerce, Sri Vasavi College, Erode
  • P Shobana Research Scholar (Full Time), PG And Research Department of Commerce, Sri Vasavi College, Erode
DOI: https://doi.org/10.34293/commerce.v13iS1-i2.8749
Keywords: AI- Powered, Healthcare, Interactions, Engagement, AI- Driven

Abstract

This study explores the impact of AI-Powered patient engagement on healthcare outcomes, patient satisfaction, and loyalty. Patient engagement is a critical component of effective healthcare, but traditional engagement strategies often fall short. Leveraging personalized marketing strategies, this research investigation how AI-driven patient engagement can transform the healthcare industry. It enabling healthcare organizations to modify interactions to every single patient’s needs, preferences, and behavior. Ensuring acceptance with regulatory requirements, such as HIPAA, is essential for AI-powered patient engagement strategies. A mixed-methods approach is employed, combining surveys, interviews, and case studies to gather insights from patients, healthcare providers, and industry experts.

Published
2025-04-02
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Issue
Vol 13 No S1-i2 (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management
Section
Articles

Copyright (c) 2025 B Jeevarekha, P Shobana


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