Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

  • P Sankari Assistant Professor, Department of Management Studies, KV Institute of Management and Information Studies, Coimbatore
  • K Raja Assistant Professor, Department of Management Studies, KV Institute of Management and Information Studies, Coimbatore
DOI: https://doi.org/10.34293/commerce.v13iS1-i2.8772

Abstract

The advent of artificial intelligence has transformed customer interactions across various industries. Chatbots and virtual assistants have emerged as pivotal tools in enhancing customer experience while also driving social impact. This paper explores how these AI-driven technologies improve efficiency, personalize customer engagement, and contribute to social welfare through accessibility and inclusivity.

Published
2025-03-14
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Issue
Vol 13 No S1-i2 (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management
Section
Articles

Copyright (c) 2025 P Sankari, K Raja


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