Impact of Social Media on Consumer Purchasing Decisions

Abstract

Social media has proven to be a changeable force in the design of consumer behaviour, fundamentally changing the way individuals discover and meet purchasing decisions about products and services. In this article, we will explore the deep impact of social media on consumer behaviour and key factors such as product discovery, peer impact, influencer marketing, personalized advertising, and customer loyalty. Furthermore, the integration of artificial intelligence (KI) on social media platforms will result in this dynamic and dynamic revolution, enabling extended data analytics, hyper-personalized content and consumer prediction knowledge. It’s become. Social media, driven by AI control algorithms, has transformed the traditional consumer experience by providing businesses with innovative tools to hire target groups Across digital channels like Facebook and Instagram. Twitter, Watsapp, and more. This study not only makes decision-making processes but also post-purchase experiences, also how social media is enhanced by AI to promote brand loyalty and improve consumer satisfaction is emphasized in. Through an analysis of current trends, case studies, and the role of AI in optimizing marketing strategies, this paper illustrates the growing implications of social media and AI to drive consumer purchase decisions. The impact on businesses that want to use these growth technologies is highly effective in understanding the interactions between social media, AI, and consumer behaviour, which is increasingly competitive in digital and data-controlled markets. It’s important, so important.