Vol 12 No 2 (2024)

Published: 2024-04-01

Articles

A Study on Buyer’s Behaviour Towards Next Gen Home Products with Special Reference to Erode District

V Kanimozhi, K Gunasundari

1-10
- PDF
Abstract views: 437, PDF downloads: 212
Awareness on Multiple Online Transaction Methods in Small Scale Industries Bangalore

Guru Prasad, G Vinayagamoorthi

11-17
- PDF
Abstract views: 391, PDF downloads: 225
Unveiling Micro Entrepreneurs’ Insights on Mudra Scheme in Karnataka

J Jamela Salasty, G Kanagavalli

18-23
- PDF
Abstract views: 397, PDF downloads: 246
Neuromarketing Insights Enhanced by Artificial Intelligence

T Anupama, S Rosita

24-28
- PDF
Abstract views: 425, PDF downloads: 347
Role and Responsibilities of Customer Relationship Management in India: Features, Skills, Constituencies and Strategies

Mallikarjun Gadad, M Ravikumar

29-34
- PDF
Abstract views: 456, PDF downloads: 266
Positioning for Success: An Analysis of Marketing Strategies used by Private Schools in Coimbatore, India

A Kumar, Sandhya Kumar, P Aswathy, P. R. Karthikeyan, S Srinithi

35-41
- PDF
Abstract views: 389, PDF downloads: 239
Evolution of E-Commerce Logistics: Global Trends and Implementations

G Deepak Raj, S Thandayudhapani

42-45
- PDF
Abstract views: 634, PDF downloads: 356
Assessment of the Factors Affecting Rural Households Savings: The Case of Wolaita Sodo Zuriya District, Wolaita Zone, Southern Region Ethiopia

Ambaw Mengistu, Faraz Ahmad, Sagarika Mohanty, Naomy Nasambu Simiyu, Marisennayya Senapathy

46-62
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Abstract views: 323, PDF downloads: 236
Impact of Foreign Direct Investment on the Indian Telecom Sector: An Analysis

N Harshith Kumar Shetty

63-69
- PDF
Abstract views: 485, PDF downloads: 442
A Comparative Study of Global Accounting and Indian Accounting

K Archunan, C Ramaiyan

70-74
- PDF
Abstract views: 429, PDF downloads: 314
The Global Business Growth, impeding headwinds: Resilience of Indian Economy and transition to circular economy

P Muthamil Thirumagal

75-78
- PDF
Abstract views: 318, PDF downloads: 173