Vol 12 No 2 (2024)

Published: 2024-04-01

Articles

A Study on Buyer’s Behaviour Towards Next Gen Home Products with Special Reference to Erode District

V Kanimozhi, K Gunasundari

1-10
- PDF
Abstract views: 330, PDF downloads: 174
Awareness on Multiple Online Transaction Methods in Small Scale Industries Bangalore

Guru Prasad, G Vinayagamoorthi

11-17
- PDF
Abstract views: 307, PDF downloads: 175
Unveiling Micro Entrepreneurs’ Insights on Mudra Scheme in Karnataka

J Jamela Salasty, G Kanagavalli

18-23
- PDF
Abstract views: 293, PDF downloads: 198
Neuromarketing Insights Enhanced by Artificial Intelligence

T Anupama, S Rosita

24-28
- PDF
Abstract views: 318, PDF downloads: 276
Role and Responsibilities of Customer Relationship Management in India: Features, Skills, Constituencies and Strategies

Mallikarjun Gadad, M Ravikumar

29-34
- PDF
Abstract views: 335, PDF downloads: 214
Positioning for Success: An Analysis of Marketing Strategies used by Private Schools in Coimbatore, India

A Kumar, Sandhya Kumar, P Aswathy, P. R. Karthikeyan, S Srinithi

35-41
- PDF
Abstract views: 293, PDF downloads: 182
Evolution of E-Commerce Logistics: Global Trends and Implementations

G Deepak Raj, S Thandayudhapani

42-45
- PDF
Abstract views: 452, PDF downloads: 258
Assessment of the Factors Affecting Rural Households Savings: The Case of Wolaita Sodo Zuriya District, Wolaita Zone, Southern Region Ethiopia

Ambaw Mengistu, Faraz Ahmad, Sagarika Mohanty, Naomy Nasambu Simiyu, Marisennayya Senapathy

46-62
- PDF
Abstract views: 264, PDF downloads: 186
Impact of Foreign Direct Investment on the Indian Telecom Sector: An Analysis

N Harshith Kumar Shetty

63-69
- PDF
Abstract views: 363, PDF downloads: 385
A Comparative Study of Global Accounting and Indian Accounting

K Archunan, C Ramaiyan

70-74
- PDF
Abstract views: 320, PDF downloads: 253
The Global Business Growth, impeding headwinds: Resilience of Indian Economy and transition to circular economy

P Muthamil Thirumagal

75-78
- PDF
Abstract views: 230, PDF downloads: 124