Vol 12 No 2 (2024)

Articles

• A Study on Buyer’s Behaviour Towards Next Gen Home Products with Special Reference to Erode District

  V Kanimozhi, K Gunasundari

  1-10

  • PDF
• Awareness on Multiple Online Transaction Methods in Small Scale Industries Bangalore

  Guru Prasad, G Vinayagamoorthi

  11-17

  • PDF
• Unveiling Micro Entrepreneurs’ Insights on Mudra Scheme in Karnataka

  J Jamela Salasty, G Kanagavalli

  18-23

  • PDF
• Neuromarketing Insights Enhanced by Artificial Intelligence

  T Anupama, S Rosita

  24-28

  • PDF
• Role and Responsibilities of Customer Relationship Management in India: Features, Skills, Constituencies and Strategies

  Mallikarjun Gadad, M Ravikumar

  29-34

  • PDF
• Positioning for Success: An Analysis of Marketing Strategies used by Private Schools in Coimbatore, India

  A Kumar, Sandhya Kumar, P Aswathy, P. R. Karthikeyan, S Srinithi

  35-41

  • PDF
• Evolution of E-Commerce Logistics: Global Trends and Implementations

  G Deepak Raj, S Thandayudhapani

  42-45

  • PDF
• Assessment of the Factors Affecting Rural Households Savings: The Case of Wolaita Sodo Zuriya District, Wolaita Zone, Southern Region Ethiopia

  Ambaw Mengistu, Faraz Ahmad, Sagarika Mohanty, Naomy Nasambu Simiyu, Marisennayya Senapathy

  46-62

  • PDF
• Impact of Foreign Direct Investment on the Indian Telecom Sector: An Analysis

  N Harshith Kumar Shetty

  63-69

  • PDF
• A Comparative Study of Global Accounting and Indian Accounting

  K Archunan, C Ramaiyan

  70-74

  • PDF
• The Global Business Growth, impeding headwinds: Resilience of Indian Economy and transition to circular economy

  P Muthamil Thirumagal

  75-78

  • PDF