Vol 12 No 2 (2024)

Published: 2024-04-01

Articles

A Study on Buyer’s Behaviour Towards Next Gen Home Products with Special Reference to Erode District

V Kanimozhi, K Gunasundari

1-10
- PDF
Abstract views: 281, PDF downloads: 161
Awareness on Multiple Online Transaction Methods in Small Scale Industries Bangalore

Guru Prasad, G Vinayagamoorthi

11-17
- PDF
Abstract views: 262, PDF downloads: 156
Unveiling Micro Entrepreneurs’ Insights on Mudra Scheme in Karnataka

J Jamela Salasty, G Kanagavalli

18-23
- PDF
Abstract views: 265, PDF downloads: 174
Neuromarketing Insights Enhanced by Artificial Intelligence

T Anupama, S Rosita

24-28
- PDF
Abstract views: 274, PDF downloads: 253
Role and Responsibilities of Customer Relationship Management in India: Features, Skills, Constituencies and Strategies

Mallikarjun Gadad, M Ravikumar

29-34
- PDF
Abstract views: 290, PDF downloads: 196
Positioning for Success: An Analysis of Marketing Strategies used by Private Schools in Coimbatore, India

A Kumar, Sandhya Kumar, P Aswathy, P. R. Karthikeyan, S Srinithi

35-41
- PDF
Abstract views: 261, PDF downloads: 165
Evolution of E-Commerce Logistics: Global Trends and Implementations

G Deepak Raj, S Thandayudhapani

42-45
- PDF
Abstract views: 389, PDF downloads: 218
Assessment of the Factors Affecting Rural Households Savings: The Case of Wolaita Sodo Zuriya District, Wolaita Zone, Southern Region Ethiopia

Ambaw Mengistu, Faraz Ahmad, Sagarika Mohanty, Naomy Nasambu Simiyu, Marisennayya Senapathy

46-62
- PDF
Abstract views: 230, PDF downloads: 165
Impact of Foreign Direct Investment on the Indian Telecom Sector: An Analysis

N Harshith Kumar Shetty

63-69
- PDF
Abstract views: 317, PDF downloads: 356
A Comparative Study of Global Accounting and Indian Accounting

K Archunan, C Ramaiyan

70-74
- PDF
Abstract views: 260, PDF downloads: 237
The Global Business Growth, impeding headwinds: Resilience of Indian Economy and transition to circular economy

P Muthamil Thirumagal

75-78
- PDF
Abstract views: 196, PDF downloads: 114