Perception of Policyholders about Importance of Life Insurance Corporation of India as a Marketing Factor

Abstract

Insurance companies today operate in the fast changingenvironment, the changes fuelled by intensifying competition, rapid innovation in financial instruments, products and services, changing consumer demands and the explosive growth in information technology. Only under such circumstance insurance company can perform well. The innovation of insurance by technology that has created an era of informative commoditization of insurance services. Technology provides customer seamless route to accessing the financial products, but at the same time, they create challenges for customers whoneed to use next generation technology