A Study on Factors Influencing Among The Mutual Fund Investors With Reference to Madurai District

Abstract

The study is analyse that the investors hesitate to invest in the equity fund when the market is down, but the marketing and distribution costs of these, incurred during this period, do not reflect a rise of investor’s choice. The purchase decision of a mutual fund is largely depend uponinvestors’ level of savings, investment pattern of the risk profile. As a product manager in the mutual fund market one ought to design mutual fund products which shall combine an optimal mix of return, risk, liquidity and safety for the small investors. Hence it is essential to analyse the profile of investors, investors’ preferences and how they rate the mutual fund schemes and what significant factors influence their rating scheme. This study helps the mutual funds and other relevant agencies in designing the new schemes and their marketing.