A Study on Customer Perception of Online Marketing in Pondicherry

  • D Poorani Research Scholar, Assistant Professor, Department of Business Administration, RAAK Arts and Science College, Puducherry, Tamil Nadu, India
  • J Vidhya Research Guide, Assistant Professor, Department of Business Administration, Government Arts College for Women, Puthukottai, Tamil Nadu, India
Keywords: Internet marketing, Online Consumer Behavior, Consumer Perception, Customer Relationship, Online retailing, Usage of the Internet


The Internet has changed the traditional way of customers shopping and buying goods and services. Selling products and services directly to the consumer through the internet is online retailing. The usage of the internet in Pondicherry is growing high and usage of online purchasing is also high. This study focuses on the factors that online buyers take into consideration while shopping online. This study is to determine whether internet marketing will be beneficial and to examine the parameters for choosing the particular seller for the purchase of any product. Due to online shopping, it identifies the issues faced by the users while marketing through the internet and to analyses the attitude of customer towards internet marketing. This takes a look to know the customer’s interest in online purchasing and to know the opportunities for online shopping. This
research will help in finding the impact of online marketing on customers’ purchasing patterns and how their security and privacy concerns about online marketing influence their online buying behavior.

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