Service Quality of Security Broker Age Firms in Madurai City

Abstract

This study investigated the different aspects of service quality provided by security brokerage
firms in Madurai City. A total of 320 sets of questionnaires were issued in the self-administered survey.
This research used the purposive sampling method to pick the sample. Consequently, there were 250
valid sets of questionnaires that were filled out and used for further analysis with SPSS software
version 21. The data was collected using a standardized questionnaire, and the data was analyzed
using Correlation Coefficient analysis. The analysis showed a substantial and positive correlation
coefficient among different types of Service Quality of Security Brokerage Firms. Therefore, the study
determined that the different aspects of Service Quality of Security Brokerage Firms are robust and
favorable.