A Study on Opportunities and Challenges of Digital Marketing

  • D Poorani Department of Business Administration, RAAK Arts and Science College, Pondicherry, Tamil Nadu, India
  • J Vidhiya Department of Business Administration, Government Arts and Science College, Manalmedu, Tamil Nadu, India
  • Ms. Santhosini Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India
Keywords: Digital marketing, customer, Advertising, Strategy, Challenges


Digital Marketing has emerged as extra well-known after involvement of trendy technologies in businesses. It has completely changed the historic advertising methods and compelled marketers to remain linked with their buyers or clients by using net for promoting their products and services. Since the emergence of social media, industrial advertising teachers and entrepreneurs have additionally been intrigued via the influence of such media on the discipline. As, social media lookup in the discipline of industrial marketing has been of growing interest, this lookup tries to the challenges and possibilities in social media. This research offers some of the possibilities to overcome the problems and analysing the satisfactory method in present day scenario in the discipline and suggests directions for future development.

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