A Quantitative Study of User Perception of Credibility of Jobs Posted on Online Job Search Portals

  • Anshu Sharma Assistant Professor, International School of Management Excellence


Purpose: This study aims to study the factors which influence user perception of credibility of jobs posted on online job search portals
Design/Methodology/Approach: A quantitative research methodology was used and 240 responses received, via a web-based survey, were analysed. These responses covered user perception across more than 10 leading online job portals.
Findings: Credibility perception of jobs posted on online job search portals differs across users belonging to different categories with respect to years of work experience, job application response, and number of jobs changed. Number of responses received on their online job applications and the proportion of jobs they get via the online portals emerged as significant predictors of users’ credibility perception of the jobs posted on such portals.
Practical Implications: Marketers of online job search portals must collaborate with their recruitment partners to focus on driving response rate and actual job seeking success rate for users on their portals.
Originality/Value: This study bridges a key gap in current literature regarding a limited understanding of how users perceive the usefulness of online job search portals.

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