A Study on Issues and Challenges in Rural Entrepreneurship in India

  • S. Ranjith Assistant Professor, Department of Commerce, Pasumpon Muthuramalinga Thevar College, Usilampatti, Madurai
  • Dr. M. Sindhuja Assistant Professor, PG and Research Department of Commerce, Saraswathi Narayanan College, Madurai
Keywords: Rural Entrepreneurship, Advantages, Issues, Challenges


Rural entrepreneurship had been a neglected domain in the past, but with the spread of education and awareness among agricultural enterprisers, this perception has shifted, and the agricultural enterpriser has emerged as one of today’s most haunting and sacred entrepreneurs. When we talk about a country, agricultural entrepreneurship plays an important role in economic development and contributes significantly to the country’s process. If agricultural entrepreneurship is neglected and stopped from being the primary source of productive activities, the country’s development will be extremely slow. The importance of rural entrepreneurship is discussed in this paper, which focuses on the role of rural entrepreneurs in the Indian economy and their contributions to economic development.Enabling the emergence of rural entrepreneurship achieves a variety of broader aims, such as growth with equity. The agricultural entrepreneurship needs to be developed and shaped with entrepreneurial traits and skills. This could affect entrepreneurs’ ability to react to shifting trends in both domestic and international markets, as well as develop competences necessary to sustain and strive for greatness. The article as a whole attempts to identify the issues and problems that rural entrepreneurship faces in order to assess its potential. It seeks to focus on the most pressing issues that entrepreneurs confront, particularly in the product commercialization sector, as well as several primary amenities such as water, electricity convenience, transportation, required energy, and financial amenities.This research paper focuses on the market’s most major hurdles and issues, as well as the potential and prospects of an analogous to be a prepared and successful entrepreneur in India.

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