An Empirical Evaluation of Fintech Startups and Indian Bank Customer’s Perception on E-Banking Services

  • Shreya Arora ICSSR Doctoral Fellow, Faculty of Management Studies, Gurukula Kangri (Deemed to be university), Haridwar
Keywords: E-banking, Customers’ Perception, Problem, Age, Public Bank, Private Bank


Purpose The Purpose of this paper is to examine the customers’ perception regarding use of e-banking services.

Design/Methodology/Approach Exploratory research design was used in the study. Data collection has been done through structured questionnaire and purposive sampling was used in the study. Sample size of the data was taken 100 persons who are using e-banking services. Data analysis was done through SPSS and one way ANOVA, frequency table, and dichotomy analysis were used in the study.

Findings It is found that the security issue problem faced by different age group persons while using e-    banking services and problem faced by public and private bank customers are same while using e-banking services. The study suggests that banks should work on the security issue which is faced by every age group person and the issues regarding OTP should be considered so that more and more people can adopt the e-banking services.

Originality This study is one of its kind that has considered the issue related to public and private banks customers together and has revealed that the OTP and security concern is on priority while considering the e banking transactions.

Abstract views: 25 times
PDF downloads: 15 times