Financial Behaviours of Stock Market Investors

C. Magesh Kumar; K. Sujatha; K. Rajesh Kumar

doi:10.34293/management.v12i3.8213

C. Magesh Kumar Research Scholar, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India https://orcid.org/0000-0002-9876-4898
K. Sujatha Professor, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India https://orcid.org/0000-0003-2984-5798
K. Rajesh Kumar Professor, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India https://orcid.org/0000-0002-8218-301X

DOI: https://doi.org/10.34293/management.v12i3.8213

Keywords: Financial Behaviours, Investors, Stock Market, Decision-Making, Investment

Abstract

Behavioural Finance research has received significant attention in recent years, and now it plays a vital role in determining the behaviour of investors when investing in the stock market. Financial Behaviour refers to the psychological factors that influence the investing decisions of investors in the stock market. This article attempts to review several prior and current studies done on this research area based on the Heuristics, Prospect, Market, and Herding theories, which classify many behavioural factors. As an outcome, this will provide a comprehensive literature on the financial behaviours of stock market investors, which will assist investors in their investment decision-making as well as academicians, professionals, and researchers in their research.

Financial Behaviours of Stock Market Investors

Abstract

Organisation Website