SEO Strategy Approach & Implementation

Abstract

Universally, the strategy to boost the visibility of a website in the results of a search engine is commonly known as an SEO strategy. It varies from keyword research on finding the relevant search phrases to off-page optimization, including creating quality backlinks and on-page optimization, which improves the content and structure of the websites. In this paper, the study looks at the pros and cons of SEO tools and tactics using the results from a poll of 200 digital marketing professionals. It will then assess the efficacy of building links, optimizing content, and tools such as SEMrush and Google Analytics. From this report, the following can be concluded: within budgetary constraints and constantly changing algorithms, effective practices are content optimization and link building. Recommendations are given toward honing the SEO skill, with immense significance being attached to tools supporting SEO in their core function of better performance.