A Study on Rural Marketing Infrastructure for Vegetables in Tiruvarur District

  • S Hemalatha Research Scholar, Department of Business Administrarion, M.R. Government Arts College, Mannargudi
  • T Paramasivan Head, Assistant Professor, Department of Business Administrarion, M.R. Government Arts College, Mannargudi
Keywords: Marketing Infrastructure, Fruits and Vegetables, Food processing industry, Challenges in the food processing sector, Strategies

Abstract

Agriculture plays a vital role in India’s economy. Over 58 per cent of the rural householdsdepend on agriculture as their principal means of livelihood. Agriculture, along with fisheries and forestry, is one of the largest contributors to the Gross Domestic Product (GDP). India is the second largest country to produce Fruits after China. Marketing of these produce without any delay at the right quality and quantity is one of the toughest challenges to met by the businessmen engaged in all levels of this process. This paper is an attempt to study the marketing infrastructure of Vegetables in Tiruvarur, analyse the problems in its environment and suggest strategies to improve the infrastructural environment.

Published
2016-10-26
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Issue
Vol 4 No 2 (2016)
Section
Article
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