A Study on Rural Marketing Infrastructure for Fruits in Madurai District

  • S Hemalatha Research Scholar, Department of Business Administrarion, M.R. Government Arts College, Mannargudi
  • T Paramasivan Head, Assistant Professor, Department of Business Administrarion M.R. Government Arts College,Mannargudi
Keywords: Marketing Infrastructure, Fruits and Vegetables, Food processing industry, Challenges in the food, processing sector, Strategies

Abstract

Agriculture plays a vital role in India’s economy. Over 58 percent of the rural householdsdepend on agriculture as their principal means of livelihood. Agriculture, along with fisheries and forestry, is one of the largest contributors to the Gross Domestic Product (GDP). India is the second largest country to produce Fruits after China. Marketing of these produce without any delay at theright quality and quantity is one of the toughest challenges to met by the businessmen engaged in all levels of this process. This paper is an attempt to study the marketing infrastructure of fruits in Madurai, analyse the problems in its environment and suggest strategies to improve thei nfrastructural environment.

Published
2016-10-26
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How to Cite
Hemalatha, S., & Paramasivan, T. (2016). A Study on Rural Marketing Infrastructure for Fruits in Madurai District. Shanlax International Journal of Management, 4(2), 111-117. Retrieved from https://shanlaxjournals.in/journals/index.php/management/article/view/1827
Issue
Vol 4 No 2 (2016)
Section
Article

Copyright (c) 2016 S Hemalatha, T Paramasivan


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