A Study on Women Policyholders’ Satisfaction towards The Performance of Life Insurance Companies in Chennai

Abstract

The Insurance industry forms an integral part of the Indian financial market, The Insurance sector started up and new players entered the space before 25 years. At present in India have 24 life insurance companies. Satisfaction of policyholder is an important milestone in insurance products, especially the performance of insurance companies. In that LIC holds majority market share in life insurance industry for the past years. The objective of the study is to understand the policyholder’s satisfaction and the various factors contributing to the satisfaction level of performance of Life insurance Corporation of India. The primary data has collected by using the questionnaire and secondary data is collected by using journals, newspapers and the internet. The study area has limited to Chennai District. The reason to conduct the study in Chennai district is previously no researcher had done the women policyholder satisfaction towards Life insurance corporation products. The population Size has been determined using with the proper formula. Hence the sample size is determined 520 for this study. This study will help to identify the satisfaction level among the selected women policyholder by using with the different dimensions.