Customer Relationship Management Practices in Banking Sector in Virudhunagar District

Abstract

In a competitive marketplace where businesses compete for customers, Customer Relationship Management is seen as a key differentiator and increasingly has become a key element of business strategy. Organizations are increasingly interested in retaining existing customers while targeting non-customers; measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. This paper explores the modern approaches to implementing CRM projects in the banking sector. It also highlights the overall CRM practices of banking sector. Additionally, this research provides the essential insight into the relationship management practices of this revolutionary concept.