The Motivational Factors in Patterns of Change in Purchase Behavior

Abstract

Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he/she is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one of these factors. An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family, his personality, his psychological factors, etc.. and is influenced by cultural trends as well as his social and societal environment. The questionnaire results conducted on 500 consumers of Green Bathing Soaps (GSB) in Bangalore are evaluated statistically. The study indicates that varying the product motivating factors has an influence on the customers.