Customer Perception and Shopping Behavior towards Supermarkets: An Empirical Study in Tirunelveli Corporation

Abstract

The Indian supermarket industry is under-going a transformation as a result of shifting consumer preferences and lifestyles. To thrive in this changing context, super markets must prioritize knowing customer profiles through extensive market research, with a focus on demographics, interests, and spending habits. Localizing product assortments to meet regional tastes, increasing health-focused offers, and improving convenience through online services are all critical tactics. Furthermore, using sustainable practices and integrating technology can help to streamline operations and increase consumer engagement. To attract a varied consumer base, product offerings must be culturally sensitive and inclusive, as well as adapted marketing techniques. Creating a great shopping experience and implementing feedback mechanisms can help supermarkets better respond to consumer requirements. Embracing these methods allows supermarkets to position themselves for success in a competitive market.