Corporate Social Responsibility of Foreign Investors in India

  • U Rajananthini MBA, Anna University, Madurai
  • S Prarthana MBA, Anna University, Madurai
Keywords: CSR, Foreign Investor, Community, Development

Abstract

Corporate Social Responsibility (CSR) is a activity brings direct benefits to marginalized and disadvantaged poor as deprived section of a community. CSR has popularized since 1960’s It aims to embrace responsibilities for corporate action and to encouragea positive impact on the corporate environment and community development. As Bhagavad Gita says, “Whatever you have given, you have given only here. Whatever you took, you took from here” the corporate has taken the profit from the society and they should spend some percentage of their profit for social welfare. It results mutual development on both sides (corporate and community) CSR brings cordial relationship between community and corporate. It strengthen the confidence of community on corporate. Some notable companies in India like Ashok Leyland, Infosys, Reliance, Tata etc performing well in CSR activities which focused on women empowerment, Health care services, education, and environment protection and so on. This conducive business environment attract the foreign investors to set up their business operations in India with this backdrop the paper has identified the areas of CSR for Foreign Investors to be focused during their business period.

Published
2016-07-27
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