A Study on Customer Satisfaction Towards Online Shopping in Tenkasi Town

Abstract

In today’s scenario, online Shopping is one of the most fascinating topics especially for researchers in the marketing field. It is a modern way of marketing a product or service to the targeted market around the world. This paper is an attempt to analyze customer satisfaction level in online Shopping. Snow ball sampling technique is used to collect data. Both primary and secondary data were used. 50 samples were collected through a structured questionnaire. Data were analyzed through statistical methods like Co-efficient of correlation, Rank correlation, and Likert scale with neutral score. The major findings of the study is that majority of the customers are satisfied.