An Analysis on the Best P’s of Retail Marketing on Pothys Boutique for their Success in the Market and Sales

Abstract

The Project consists of what is Retail Marketing and what are the 7 P‘s In Retail Marketing. It also contains a detail study about one Retail industry, That is: Textile Retail Industry. A deep analysis is made in Pothys Boutique on their Product, Price, Place, Promotion, Process and People. Traditionally, these consideration were known as 4 P’s: Product ,Price ,Place ,Promotion and later added by fifth & sixth P; Process/Presentation and People which leads to attain the seventh P; Profit are known as Retailing Mix. These marketing elements are controllable variables, carefully managed and meet the need of the defined target group. The Marketing elements are the basic and Physical components of Marketing process.The Marketing Mix is the Organisation Planning Process and consists of analysing the defined Product Strategy, Price Strategy, Place Strategy, Promotion Strategy, Process Strategy and People Strategy.

After making an in depth study and Analysis on Pothys BOUTIQUE about their 7P’s, The Project reveals about The Best Marketing P’ of Pothys BOUTIQUE Preferred by the respondent which has made them to sustain in the market with tremendous success in their sales. This analysis is done with the help of Method of Data Collection ,That is : Direct Questionnaire Method and also considering respondents survey to know the feedbacks about their Customer service.