Marketing of Salt in Thoothukudi

S Rosita; E Anand Kumar

S Rosita Assistant Professor, Department of Commerce, Madurai Kamaraj University, Madurai
E Anand Kumar Research scholar, Department of Commerce, Madurai Kamaraj University, Madurai

Keywords: Distribution of salt, Export of salt, Recommendation

Abstract

Salt trading is one of the oldest trades in the history of human kind. Our interest in looking into the salt trading network in Southern India has a specific context. Some of them supply almost the entire salt requirement of a state. Very many others are small time operators w ho handle a lorry load of salt every day. Before we go into various kinds of traders, let us have a brief discussion on the activities of traders in Thoothukudi region. They receive orders from wholesalers, locate the right product, buys it, process the salt to the specification, pack it to the specification and reach it to the destination through the specified mode of transport. In most of the cases, traders are identified as the manufacturer of the salt.