Attitude of Retail Investors towards Share Market and Share Broking Companies – An Empirical Study in Madurai City – Tamilnadu

Abstract

This study is to make a probe into the attitude of the Investors towards share trading and share broking companies in Madurai city in Tamilnadu (India), It is undertaken on selected share broking companies investors, under four dimensions viz., Awareness on share market, Investment options, reasons for investing, Stimulating factors for choosing the brokers. The sample selected for the study is taken at random among the investors in Madurai city. To conduct the study, a tool is designed and canvassed. The dimensions taken for the study were confirmed soon after the conduct of a pilot study on investors attitude on share trading and on share broking companies. Results of the study discloses that majority of investors have been influenced by their relatives in entering in to the share market. In respect of the variables – businessmen and Professionals are relatively interested in share trading. Therefore, more attention needs to knock the door steps of employees and other people in the society to elevate the importance of opening of Demat account and share trading so as to enhance the scheme objectives.