A Study on Investment Behaviour of Working Women in Theni City

Abstract

This study aims to investigate the investment behaviour of working women, exploring their attitudes, preferences, and decision-making processes regarding financial investments. With an increasing number of women entering the workforce and gaining financial independence, understanding their investment behaviour becomes crucial for financial institutions and policymakers. Through surveys and interviews, this research examines factors influencing investment choices, risk tolerance levels, awareness of financial products, and long-term financial goals among working women. The findings aim to provide insights into designing targeted financial literacy programs and investment strategies tailored to the needs and preferences of this demographic, thereby empowering working women to make informed financial decisions and secure their financial futures.