Vol 3 No 1 (2015)

Article

• A Study on Consumer’s Attitude Towards Branded Mineral Water (With Special Reference for Mumbai City, Bhandup)

  S Rajendran, E Kumaraselvan

  1-10

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• Stress at Workplace – An Opinion Survey

  G Indumathi, S Dhinesh Babu

  11-25

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• A Study on Customer Relationship Management in Retail Banks with Special Reference to Virudhunagar

  C Chelladurai

  26-38

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• A Study on Patient Care quality in Christian Mission Hospital in Madurai

  M Veeraselvam, T Amutha

  39-52

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• Trend and Performance of Msme’s in Ramanthapuram District

  C Lakhsmanan, K Kalidoss

  53-62

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• A Study on Performance of Small Scale Industries in Thoothukudi District

  S Rosita, E Arun Kumar

  63-68

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• Implementation of Core Banking Systems (CBS) in the Banks in India – With Special Reference to Urban Co-Operative Banks (UCB)

  J Shifa Fathima

  69-80

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• A Study on Brand Loyalty Towards Refrigerator (WITH SPECIAL REFERENCE TO PALANI TALUK)

  G Themozhi, J Jeyanthi

  81-91

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• Performance Appraisal of Automobile Industry – A Comparative Case Study of Ashok Leyland Ltd and Tata Motors Ltd

  s Meena Kumar, I Nagarajan

  92-104

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• Analytical Study on Job Satisfaction of School Teachers in Tiruchiraparalli Town

  A Natherusain

  105-113

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• Marketing Strategies of Eye Care Services

  APS Gandhimathy, S David Amirtharajan

  114-120

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• Experiential Tourism: Understanding Tourism Trends Today to Prepare for Tomorrow

  R Bharathi Rajan

  121-126

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