Trends in Branding – An Overview

  • V Joseph Paul Raj Associate Professor, Department of Management Studies, Anna University Regional Centre, Madurai
  • P Soundarapandiyan Research Scholar, Department of Management Studies, Anna University Regional Centre, Madurai
Keywords: Branding, Targeting, Digital Market

Abstract

The make of a product is indentified by the consumer through its brand. In some case the brand offers everything to the consumer. The trend in marketing makes online branding as tool to hold consumer and offer satisfaction.

Published
2012-12-28
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How to Cite
Joseph Paul Raj, V., & Soundarapandiyan, P. (2012). Trends in Branding – An Overview. Shanlax International Journal of Economics, 1(1), 87-90. Retrieved from https://shanlaxjournals.in/journals/index.php/economics/article/view/1607
Issue
Vol 1 No 1 (2012)
Section
Article
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