Buyer Behavior – A Study in Two-Wheeler Market
Abstract
The changing face of Indian consumers is determined by the possession of durablesand replacing them at time interval. The buyer behavior changes according to changing needs and want to have latest brand in the market. The study aims to identify the factors influencing buyer behavior towards two-wheeler market.
Copyright (c) 2013 V Joseph Paul Raj, P Soundarapandiyan, E Gopi
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