Buyer Behavior – A Study in Two-Wheeler Market

  • V Joseph Paul Raj Associate Professor, Department of Management Studies, Anna University Regional Centre, Madurai
  • P Soundarapandiyan Research Scholar, Department of Management Studies, Anna University Regional Centre, Madurai
  • E Gopi Research Scholar, Department of Management Studies, Sathyabama University, Chennai
Keywords: Buyer behavior, two-wheeler, Performance, Satisfaction

Abstract

The changing face of Indian consumers is determined by the possession of durablesand replacing them at time interval. The buyer behavior changes according to changing needs and want to have latest brand in the market. The study aims to identify the factors influencing buyer behavior towards two-wheeler market.

Published
2013-10-28
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Issue
Vol 1 No 2 (2013)
Section
Article

Copyright (c) 2013 V Joseph Paul Raj, P Soundarapandiyan, E Gopi


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