Vol 1 No 2 (2013)

Article

• Effective People Management in Software Industry

  D C Ebinezar, P Vikkraman

  1-10

  • PDF
• A Study on Consumer Perception about Organised and Unorganised Retail Stores in Salem City

  N Rajendhiran, U Malini, M Arivalagan

  11-14

  • PDF
• CRM (Customer Relationship Management) as a Marketing Tool

  B Ganesh, K Sasikumar

  15-21

  • PDF
• Market Analysis of Two Wheelers using Limiting Distribution for Parents and Off Spring

  P Soundarapandiyan, V Joseph Paul Raj

  22-28

  • PDF
• Employee Empowerment – A Conceptual Study

  S Kavitha

  29-35

  • PDF
• Global Marketing Prospectives

  A Venkatraj

  36-44

  • PDF
• Human Resource Management Practices in Healthcare Industry

  R Menaka

  45-55

  • PDF
• Theoretical Framework of Emotional intelligence in Managing Stress among Healthcare Employees

  V Kumaravel, N Poornima

  56-64

  • PDF
• Potential Difficulties of Quality of Work Life and Strategies for Improving Quality of Work Life

  R Miyal Vaganan, P Vikkraman

  65-71

  • PDF
• Buyer Behavior – A Study in Two-Wheeler Market

  V Joseph Paul Raj, P Soundarapandiyan, E Gopi

  72-76

  • PDF
• Social Media Marketing in Tourism: For Infinite Business Boom

  P. Kannadas, S. Praveenkumar

  77-83

  • PDF