Market Analysis of Two Wheelers using Limiting Distribution for Parents and Off Spring

Abstract

During the past couple of decades researchers have given much attention about the purchasing behavior of the individual consumer. The basic phenomenon in marketing is the purchasing behavior of the individual consumer. Numerous efforts have been made to arrive at analysed model that would adequately describe this behavior. The influence of social status of a parent on that of his children when they grow up is a major consideration. Some of the researchers such as Nandhini Sen Gupta (1999) and Shankar Iyer (2003) have analyzed the trend of two wheelers. This paper discusses about which two wheeler brands are preferred by the adults using the limiting distribution and the measure of immobility using the geometric distribution.