Tourism Dynamics at Meenakshi Amman Temple: Examining Implications for Micro-Enterprise Economic Performance

Abstract

Now a days Local economies are significantly boosted by religious tourism destination, especially for small business that depend significantly on visitor traffic. The constant stream of pilgrims in holy cities like Madurai has a direct impact on the prosperity of Local business and service providers. The study looks at how local microbusiness’ performance is affected by tourism near the meenakshi Amman Temple.we concentrated on business operating close to the temple that were MSME –registered such as retail stores,food vendors, lodging facilities,and tour companies.we collected data from 120 business owners using structured questionnaires. Our analysis employed simple statistical methods percentages,Descriptive analysis and simple t-test,correlation. Findings indicates that there are definite advantages to tourism including higher sales, more clients and study revenue during busy time. However, these advantages change throughout the year. Businesses suffer major difficulties during low visitor seasons, particularly when infrastructure is poor or crowd control is ineffective. Temple tourism has a lot of room to grow, but doing so would require better infrastructure and encouraging laws.