Financial Awareness and Sustainable Business  Practices of Women Entrepreneurs: A District-Level Study of Virudhunagar

R Maharaja; S Ganapathy

doi:10.34293/management.v13iS1-i2-Feb.10396

R Maharaja Research Scholar, Department of Commerce, Alagappa University, Karaikudi
S Ganapathy Professor and Head, Department of Commerce, Alagappa University, Karaikudi

DOI: https://doi.org/10.34293/management.v13iS1-i2-Feb.10396

Keywords: Women Entrepreneurs, Virudhunagar, Finance, Awareness, Sustainable

Abstract

The present study focuses on financial awareness and sustainable business practices of women entrepreneurs in Virudhunagar District. The research was carried out in five taluks, namely Rajapalayam, Sattur, Sivakasi, Srivilliputtur, and Virudhunagar, to understand the financial knowledge and sustainability practices followed by women entrepreneurs at the district level. A sample size of 225 women entrepreneurs was selected for the study, and primary data were collected using a structured questionnaire. Various statistical tools such as percentage analysis, mean, Chi-square test, KMO and One-Way ANOVA were applied with the support of SPSS software for data analysis. The reliability of the questionnaire was tested using Cronbach’s Alpha, which consisted of 18 items and was found to be acceptable for the study. Hypotheses were framed using demographic variables like marital status, educational qualification, and type of sector in relation to the overall opinion on the role of financial awareness in sustainable business practices, and the results were significant at p < 0.05. The KMO and Bartlett’s Test results supported sampling adequacy, with a KMO value of 0.831 and significance level of 0.000. The study concludes that financial awareness plays a vital role in promoting sustainable business practices among women entrepreneurs in the district.